RGXM

Our work.

Each one started as a brief and a space. Here’s what they became.

Mondelēz / Eaton Centre, TorontoCadbury Dairy Milk x Biscoff Chocolate FountainCanada’s largest chocolate fountain, in the middle of the Eaton Centre.
The full multi-tiered chocolate fountain on a purple and red set inside the Eaton Centre
Two staff in purple Cadbury aprons smiling in front of the chocolate fountain
A basket of Cadbury Dairy Milk x Biscoff bars personalized with pairs of names

Mondelēz: Cadbury Dairy Milk x Biscoff Chocolate Fountain at Eaton Centre

To launch the Cadbury Dairy Milk x Biscoff collaboration, we put Canada’s largest chocolate fountain in Toronto’s Eaton Centre and invited shoppers to discover the new flavour through sampling and shareable moments.

What we built14’ multi-tiered chocolate fountain, custom-branded environment, product sampling, custom app and chocolate bar customization, social-first photo moments.

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Audible / Fan Expo Toronto + FanX Salt Lake CityBobiverse: The Infinite ExtentA cloning vessel that turned fans into digital clones.
The Audible booth at Fan Expo Toronto, with a glowing blue portal on a sci-fi structure and a hanging Infinite Extent banner
Inside the booth, a dark chamber lined with glowing screens showing guests’ replicants in different worlds
A guest watching a screen inside the booth that reads Replicant Matrix Cube Data Saved

Bobiverse: The Infinite Extent at Fan Expo Toronto and FanX Salt Lake City

To promote the new book in Audible’s Bobiverse series, we developed custom AI-powered cloning technology that brought the story into the real world. Debuting at Fan Expo Toronto and extending to FanX Salt Lake City, it turned fans into personalized digital clones they could see, share and take home.

What we builtCustom-built AI cloning technology, real-time digital clones, sci-fi environment, guest scanning and character creation, shareable digital takeaways.

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Loblaws / Toronto & VancouverPC HouseA World Cup destination to eat, watch, play and celebrate.
The green PC House exterior with a crowd lining up on the street
Fans in red Canada jerseys watching a match on white sofas
A guest inside the arched 1 of 1 Pantry art installation

Loblaws: PC House, FIFA World Cup Hospitality in Toronto and Vancouver

For the FIFA World Cup, we turned downtown venues into a hospitality destination where fans could eat, watch, play and celebrate under one roof during Canada’s biggest summer of sport.

What we builtCommercial kitchen, live cooking demos, jersey customization, TSN and CTV broadcast sessions, match lounge, games lounge, full-building billboard.

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Audible / Comic Con Toronto 2026Project Hail MaryA fully enclosed 360° trip to deep space, told through sound and light.
A magenta nebula projected across the inside of the booth
The custom circular Audible booth with a spaceship door
Two staff in Project Hail Mary jackets talking in front of the artwork

Audible: Project Hail Mary Immersive Booth at Comic Con Toronto

A ground-up, fully enclosed 360° build that stood out on a crowded show floor and showed sci-fi fans what audio storytelling can do.

What we builtEnclosed 360° environment, spatial audio scenes, storytelling through sound, light and set, Audibuddy takeaways.

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John Frieda / The Well, TorontoSalon Bus Pop-UpHair styling, headshots and a fragrance bar on a vintage double-decker.
A stylist curling a guest’s hair, reflected in a lit salon mirror with John Frieda products in front
A guest smelling a John Frieda product at a discovery station among fresh flowers
The white John Frieda double-decker bus parked on the street at The Well, with a “Salon attitude. Every day.” wrap

John Frieda: Salon Bus Pop-Up at The Well, Toronto

To relaunch John Frieda in Canada, we opened John Frieda Street: a vintage bus turned pop-up salon, with professional styling, sensory discovery and content worth posting.

What we builtVintage double-decker salon, hair consultations and styling, fragrance bar, product discovery stations, professional headshots.

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Mondelēz / CF Toronto Eaton CentreOreo Cakesters Soft FactoryA guided factory tour through four interactive zones.
Overhead view of the brick Oreo Cakesters Soft Factory in the Eaton Centre, with guests lined up around it
Guests laughing in line at the Soft Factory entrance beside a welcome sign
A staff member at a conveyor belt inside the blue Soft Factory, with illustrated Cakesters on the wall

Mondelēz: Oreo Cakesters Soft Factory at Eaton Centre

A guided factory tour for a high-traffic downtown crowd. Four interactive zones showed how Cakesters get made and put the new double chocolate flavour in people’s hands.

What we builtFactory tour, playful product storytelling, surprise Blind Box with limited-edition merch and a shot at Leafs tickets, influencer moments.

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Audible / Word on the Street, TorontoPride & Prejudice Embroidery ExperienceAn audio drama trailer and an embroidery kit to take home.
Festival guests stitching together at a table with an instructor
A textile artist working on the giant embroidery piece
The Audible tent at Word on the Street with downtown towers behind it

Audible: Pride & Prejudice Embroidery Experience at Word on the Street

Every guest heard a 30-second trailer of the new audio drama and took home a custom embroidery kit. The centrepiece was stitched by hand by Sheridan College textile art graduates.

What we builtGallery-quality centrepiece, audio trailer stations, take-home embroidery kits, on-site instructors, follow-along video tutorial.

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Sunwing / CF Toronto Eaton CentreThe Cuba PortalA portal out of winter and into a Cuban escape.
Overhead view of the Sunwing Cuba Portal set at the Eaton Centre, with an orange arch, palm trees, a vintage turquoise and white car and waving staff
Orange Cuban arches and a tiled floor inside the Eaton Centre
A salsa dancer in an orange fringed dress

Sunwing: The Cuba Portal at CF Toronto Eaton Centre

Built to interrupt winter routines and inspire travel. Shoppers stepped through a portal in the Eaton Centre into a Cuban escape, with Sunwing as the way there.

What we builtPortal entrance, concierge-style check-in, live salsa lessons, a vintage ’57 Chevrolet, the Cafecito Corner serving Cuban coffee.

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Mondelēz / Andrea’s Cookies, TorontoThe Cadbury BakeryA four-day bakery takeover people lined up for.
Guests lining up outside the purple Cadbury Bakery storefront
The Drop to Win game inside the bakery
Cadbury cookies on a glass shelf above a Dairy Milk counter

Mondelēz: The Cadbury Bakery at Andrea’s Cookies, Toronto

For four days, Andrea’s Cookies changed hands. Exclusive treats and small surprises turned a normal bakery visit into something people lined up for.

What we builtFull storefront takeover, exclusive cookie menu, custom Drop to Win Plinko game, sampling, prizes and branded merch.

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Audible / Pearson Airport, Terminal 1Harry Potter Audiobook Pop-Up LibraryA pop-up library that turned a layover into a story.
A red and black Harry Potter audiobook installation in Terminal 1
A wooden bookshelf wall with built-in listening stations
A shelf of red books with headphones and a tablet

Audible: Harry Potter Audiobook Pop-Up Library at Toronto Pearson

A pop-up library for the new full-cast audiobooks. Travellers picked up headphones, chose a voice actor and turned a layover into a story.

What we builtBookshelf with built-in listening stations, high-quality headphones, interactive tablets.

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Dare Foods / National Bank Open, Toronto 2026Raincoast Crisps & La Panzanella Topping BarA build-your-own topping bar at the National Bank Open.
A crowd at the Raincoast Crisps and La Panzanella stand
A child reaching up to an oversized cracker box filled with tennis balls
Staff preparing fresh toppings

Dare Foods: Raincoast Crisps & La Panzanella Topping Bar at National Bank Open

Tournament snacking with a premium topping bar. Fans built their own pairings and found out how far two cracker brands can go.

What we builtInteractive topping bar, four flavours across two brands, fresh pairings, oversized cracker box full of tennis balls.

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TikTok x Canadian Tire / TikTok HQ, TorontoBlack Friday LivestreamA first-ever livestream Black Friday shopping event.
The Canadian Tire set in the TikTok studio, with lights and cameras
A broadcast camera framing the red Black Friday set
A plaid falalala pillow on the set

TikTok x Canadian Tire: Black Friday Livestream at TikTok HQ

The set and production behind a first-ever livestream Black Friday shopping event with Canadian Tire, with deals from every department broadcast to viewers across Canada.

What we builtFully designed live-stream set, production support for broadcast transitions, a shoppable experience for TikTok audiences.

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